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Social Media & Marketing Coordinator

Serving as the Marketing Director’s right hand, the Marketing Coordinator stays informed about the market, industry trends, and the competitive landscape, while helping strategize and implement marketing, branding, and advertising plans. Day to day, he/she will create or coordinate content, draft reports, update or maintain websites and otherwise support all marketing strategies.

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Required Qualifications

Ability to Attend Conferences and Workshops

Ongoing Education

Maintaining Google Analytics Certification
Maintaining Meta Certifications as needed
Staying informed of social media trends, technologies, and strategies

Relationship building with partners, community leaders, business owners, and staff

Willingness to learn new skills such as HTML, CSS, and video editing.

Ability to work independently with remote oversight.

Essential Duties

Assist in the development and implementation of the company’s brand strategy.

Assist in the development of company’s social media strategy and lead all content creation.

Work with Marketing Director to develop content calendar and event schedule.
Research and develop strategies for leveraging social media platforms and features.
Lead content creation including video, graphics, and social posting.
Lead coordination of events, giveaways, and sponsorships
Attending sponsored events as needed to capture content and build relationships. This will sometimes include after hours and weekends; flex time will be accommodated during the week if needed.
Assist in responding to online comments and messages.

Execution of Ike Gives Program with guidance.

Contacting and coordinating with charities
Scheduling interviews and check presentations
Oversee sign creation and display.
Coordinating end of round tallies

Assist in updating and maintaining the company’s websites:

Posting Monthly Specials
Updating Staff Pages
Update banners monthly.
Maintain compliance standards per each dealership’s OEM guidelines.
Work with website support to troubleshoot and resolve issues.
QA work by outside vendors as needed.

Additional Responsibilities

Website Audits to review all links are working, information is accurate & compliant, forms are delivering to the CRM correctly etc.

Fill-in as or assist Vehicle Merchandising Specialist as needed.

Includes taking pictures of vehicles, uploading descriptions, and entering in-transit inventory.

Reporting

Pull reports from CRM, Google Analytics, Social Media Platforms, or other outside vendors.
Reconcile sold deals or phone calls for reporting accuracy.
Set up reporting in Google Analytics and Data Studio

Assist with gathering and dispersing monthly specials.

Tasks May Include

Running inventory numbers
Coordinating with department managers to collect offers.
Gathering national offers from OEM portals
Review and approve graphics or emails from outside vendors.
Administrative tasks as needed.
Assist Marketing Director with ongoing projects as needed.
At times may be asked to create and send email blasts
At times may be asked to research products or vendors and make recommendations to Marketing Director
Guided market research as needed.

Why Choose Us?

Concerned with the commute? We are committed to building a team comprised of the best in our industry which is why we also offer Relocation Assistance packages.

Strong Competitive Compensation packages including both salary and commission plan options, employee discounts (vehicle purchases, service & parts), annual “pays to stay” retention bonus structures & more.

Work/Life balance including a Five-Day Workweek (our showroom is open during the week until 6pm, 5pm on Saturday & closed Sunday), paid sick days, vacation days, paid holidays, an extra day off in the month of your birthday & flexible work hours.

Our Family Focused Workplace Policies mean that we allow our team to bring their children in with them or work remotely when needed. It is a common occurrence to see our littlest team members collaborating with their parents, & even their dogs, in our showroom. We even offer paid maternity/paternity & adoption leave packages.

A Great Culture & team atmosphere including regular social events, team building activities, & a lively atmosphere. Our modern office setting includes advanced marketing strategies, innovative software systems, & access to the latest technology both digitally & in hand.

Room for advancement & Growth Opportunities that include on the job training, industry education events. Training programs including sales, management, leadership, lead conversion, product, social media, phone skills & communication.

We are a Customer Centric Dealership with an excellent reputation & a high-level CSI. In our local community, we are known for being involved in our communities, hosting in & out of store events, & supporting organizations throughout the region.

Wellness Programs including a company health insurance contribution, available dental, vision, disability, 401k plan options & an employee kitchen.

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